AI Clarity for the DOOH Industry
The DPAA Artificial Intelligence Initiative helps marketers and DPAA members
apply AI with confidence and real-world impact.
Why It Matters
Smarter Campaign Planning
Smarter Campaign Planning
Smarter Campaign Planning
Use AI to automate research,
discover audiences, determine optimal
DOOH screen types and dayparting
Better Creative
Smarter Campaign Planning
Smarter Campaign Planning
Use generative tools
to ideate, generate concepts
and produce assets
More Efficient Workflows
Smarter Campaign Planning
More Efficient Workflows
Turn manual tasks
into automated
agentic workflows